PENGEMBANGAN MASYARAKAT PADA PELAKU USAHA INDUSTRI ABON IKAN GABUS BERBASIS WEB DI KEL.BONTOPARANG KEC.PARANGLOE KAB.GOWA

Abstract

Community development is a process in empowering individuals and groups of people by
providing skills they need to bring positive changes within their own communities. Community
developers should understand both how to work with individuals and to influence communities'
position in terms of larger social institutions. Several problems encountered in Bontosunggu
Neighborhood,Sub-district of Bontoparang, are lack of understanding on the importance of
marketing of their products, lack of facilities or media to market the products made, no increase in
community welfare, less creative work partners in marketing, the absence of Online Based
Information System for marketing. The program focus on facilitating by counseling, simulation
and training for the SMEs (Small to Medium-sized Enterprise) by creating prosperous
communities who are able to market their products via online-based information system services in
Bontosunggu Neighborhood, Sub-district of Bontoparang, District of Parangloe, Gowa Regency.
The outreach is to gain an online-based training module of entrepreneurship management in
product marketing. Partners are able to be self-supporting in marketingimplementation. Software:
Web Application for Marketing Information Systems, Articles are in the media.