PKM Pendampingan Pelaporan Keuangan dan Pemasaran Digital Usaha Kuliner Bagi kelompok Ibu PKK Kelurahan Lanna

Abstract

PKK has a strategy for empowering women by utilizing resources, so that women are not just confined to being housewives who remain passive, but rather, they become more active in the workforce, thereby assisting their husbands in improving family welfare. One of the 10 main PKK programs is the implementation of activities related to food. Through this program, the role of mothers is considered crucial in ensuring family food security. It is the mother who manages and oversees the family's economy to ensure their food needs are met. Knowledge about marketing products is also vital for these mothers because they often face challenges in distributing the products they produce. Another challenge is the lack of knowledge about the importance of financial reporting, so they can monitor the profits or losses of the businesses they establish. This is what underpins our dedication to provide literacy in skills and understanding of various contemporary snacks, simple financial report preparation, and digital marketing for PKK team mothers in the Lanna sub-district of Gowa Regency