PKM Pendampingan Pelaporan Keuangan dan Pemasaran Digital Usaha Kuliner Bagi kelompok Ibu PKK Kelurahan Lanna

Authors

  • Syamsuri Rahim Akuntansi, Fakultas Ekonomi, Universitas Muslim Indonesia
  • Tenriwaru Tenriwaru Akuntansi, Fakultas Ekonomi, Universitas Muslim Indonesia
  • St Sukmawati Manajemen, Ekonomi, Universiats Muslim Indonesia
  • Ummu Kalsum Manajemen, Ekonomi, Universiats Muslim Indonesia

DOI:

https://doi.org/10.33096/balireso.v9i1.294

Keywords:

PKK, Digital Marketing, Culinary, Financial Reporting

Abstract

PKK has a strategy for empowering women by utilizing resources, so that women are not just confined to being housewives who remain passive, but rather, they become more active in the workforce, thereby assisting their husbands in improving family welfare. One of the 10 main PKK programs is the implementation of activities related to food. Through this program, the role of mothers is considered crucial in ensuring family food security. It is the mother who manages and oversees the family's economy to ensure their food needs are met. Knowledge about marketing products is also vital for these mothers because they often face challenges in distributing the products they produce. Another challenge is the lack of knowledge about the importance of financial reporting, so they can monitor the profits or losses of the businesses they establish. This is what underpins our dedication to provide literacy in skills and understanding of various contemporary snacks, simple financial report preparation, and digital marketing for PKK team mothers in the Lanna sub-district of Gowa Regency

References

Hapsari, D. P., Andari, & Hasanah, A. N. (2017). Model pembukuan sederhana bagi usaha mikro di Kecamatan Kramatwatu Kabupaten Serang. Jurnal Akuntansi, 22(2), 36-47. https://doi.org/10.30656/jak.v4i2.249

Putra, H. A., & Kurniawati, E. P. (2012). Penyusunan laporan keuangan untuk usaha kecil dan menengah (UKM) berbasis standar akuntansi keuangan entitas tanpa akuntabilitas public (SAK ETAP). Proceeding Call for Paper: Capturing Opportunities For ASEAN Economic Community 2015 (pp. 547-580). Fakultas Ekonomi dan Bisnis Universitas Kristen Satya Wacana.

Kottler and Amstrong, Gery 2008, Principle Of Marketing, The 12 Edition,

Downloads

Additional Files

Published

2024-01-31

Issue

Vol 9, No 1 (2024)

Section

Articles

License

Authors who publish with Jurnal Balireso agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.