PKMD PADA UKM KEMBANG GOYANG DENGAN PENINGKATAN KEMAMPUAN PEMASARAN BERBASIS WEB DI DESA LONJOBOKO KECAMATAN PARANGLOE KAB.GOWA
Abstract
Marketing is one of the most important functions in UKM (Small and Medium Business), where appropriate marketing can determine the sales volume and product position in the market. UKM of shaking flower, Lonjoboko village, Parangloe sub-district has a problem that is they are not active and understanding about marketing their product extensively and still a lack of media facilities for online information systems. On this PkMD for solving the problem of partner such as providing counseling, and simulations about product marketing, provide training for the partner and provide information system service facilities based online. PkMD target is facilitate counseling, simulation and training for UKM by creating realize a prosperous and smart society in marketing products based online. PkMD output is partners get an online entrepreneurship management training module and application based web and partner is able to be independent in implementing it and articles in the media.
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DOI: https://doi.org/10.33096/balireso.v5i2.162
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Jurnal Balireso: Jurnal Pengabdian pada Masyarakat
ISSN 2502-0617
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