PKMD PADA UKM KEMBANG GOYANG DENGAN PENINGKATAN KEMAMPUAN PEMASARAN BERBASIS WEB DI DESA LONJOBOKO KECAMATAN PARANGLOE KAB.GOWA

Dolly Indra; Harlinda Harlinda; Lilis Nur Hayati; Nurul Rismayanti

doi:10.33096/balireso.v5i2.162

PKMD PADA UKM KEMBANG GOYANG DENGAN PENINGKATAN KEMAMPUAN PEMASARAN BERBASIS WEB DI DESA LONJOBOKO KECAMATAN PARANGLOE KAB.GOWA

Authors

Dolly Indra Indonesian Muslim University of Makassar
Harlinda Harlinda Indonesian Muslim University of Makassar
Lilis Nur Hayati Indonesian Muslim University of Makassar
Nurul Rismayanti Indonesian Muslim University of Makassar

DOI:

https://doi.org/10.33096/balireso.v5i2.162

Keywords:

Community Development, Marketing, Information Systems, Shaking flower

Abstract

Marketing is one of the most important functions in UKM (Small and Medium Business), where appropriate marketing can determine the sales volume and product position in the market. UKM of shaking flower, Lonjoboko village, Parangloe sub-district has a problem that is they are not active and understanding about marketing their product extensively and still a lack of media facilities for online information systems. On this PkMD for solving the problem of partner such as providing counseling, and simulations about product marketing, provide training for the partner and provide information system service facilities based online. PkMD target is facilitate counseling, simulation and training for UKM by creating realize a prosperous and smart society in marketing products based online. PkMD output is partners get an online entrepreneurship management training module and application based web and partner is able to be independent in implementing it and articles in the media.

References

Arif Budimanta dan Bambang Rudito.(2008), Metode dan Teknik Pengelolaan Community Development, cet. Ke II Jakarta.hal. 33.

Indra dolly, nurhayati lilis, Pengembangan Masyarakat Pada Pelaku Usaha Industri Abon Ikan Gabus Berbasis Web Di Kel.Bontoparang

Kec.Parangloe Kab.Gowa . Jurnal Balireso Vol 3, No 1 (2018)

Marimin. 2008. Teknik dan Aplikasi Pengambilan Keputusan Kriteria

Majemuk.Grasindo.Jakarta

McLeod, Raymod. (2004). Management Information System, Ninth Edition, Prentice Hall, Penterjemah : Heri Yuliyanto S.Si.,M.Kom (MC)

McLeod Raymond .(2007)“ Management Information System”, ke 9,

Downloads

Published

2022-07-28

Issue

Vol. 5 No. 2 (2020)

Section

Articles

License

Authors who publish with Jurnal Balireso agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.