PKMD PADA UKM KEMBANG GOYANG DENGAN PENINGKATAN KEMAMPUAN PEMASARAN BERBASIS WEB DI DESA LONJOBOKO KECAMATAN

Dolly Indra, Lilis Nur Hayati, Nurul Rismayanti

Abstract


Marketing is one of the most important functions in UKM (Small and Medium Business), where
appropriate marketing can determine the sales volume and product position in the market. UKM of
shaking flower, Lonjoboko village, Parangloe sub-district has a problem that is they are not active
and understanding about marketing their product extensively and still a lack of media facilities for
online information systems. On this PkMD for solving the problem of partner such as providing
counseling, and simulations about product marketing, provide training for the partner and provide
information system service facilities based online. PkMD target is facilitate counseling, simulation
and training for UKM by creating realize a prosperous and smart society in marketing products
based online. PkMD output is partners get an online entrepreneurship management training
module and application based web and partner is able to be independent in implementing it and
articles in the media.

Keywords


Community Development ;Marketing;Information Systems;Shaking flower

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DOI: https://doi.org/10.33096/balireso.v5i2.154

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Jurnal Balireso: Jurnal Pengabdian pada Masyarakat
ISSN 2502-0617
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